CLIENT: Atmus Filtration
MATERIALS: 3D-Print Filament (Engine), Fabricated Aluminium (Stand), Closed-cell Foam, 2-Pack Automotive Paint, Stainless Steel (Fasteners)
TECHNIQUES: 3D Printing, Bespoke Stand Design, Augmented Reality (via Zubr), Flight Case
At EF Engineering, we thrive on projects that push boundaries. When Atmus Filtration Technologies (Atmus) approached us with the idea of combining a 3D printed scale engine with augmented reality to showcase their filtration technology, it presented an exciting opportunity to bring digital innovation and physical engineering together in a single exhibition display.
The project allowed us to demonstrate our in-house 3D printing capabilities, collaborate with specialist AR partner Zubr, and deliver a display designed to captivate, educate, and drive meaningful engagement at trade shows.
PROBLEM.
Atmus required an interactive, centrepiece display for an upcoming trade show that would attract visitors, encourage longer dwell time on the stand, and support technical conversations with their team.
The display needed to:
- Engage users intuitively, without complex instructions
- Clearly explain how Atmus’ filtration technology works
- Combine physical and digital elements seamlessly
- Help visitors understand what differentiates Atmus’ filters from those of competitors
Above all, the experience had to be both educational and user-friendly, ensuring visitors left the stand with a clear understanding of the product benefits.
PROCESS.
The project began with CAD development, splitting and tweaking supplied STEP files into scaled sections, suitable for 3D printing. Components were carefully engineered to be assembled by hand, with layered construction designed to conceal fixings and maintain a clean, professional appearance, resulting in a scaled yet true-to-life engine model.
Using EF Engineering’s in-house 3D printers, the model was manufactured in sections before being passed to our sister company, Revelare, for finishing and paint application. Once complete, the engine was assembled by our engineering team, bringing the physical display to life.
To integrate augmented reality, EF Engineering partnered with Zubr, specialists in educational AR software. As this was a new workflow for the team, strong communication and regular progress meetings were essential. The completed model was taken to Zubr for live AR testing, ensuring the digital overlays aligned accurately with the physical engine and remained intuitive for users. Atmus were closely involved throughout this stage, reviewing content to ensure technical accuracy and authenticity.
Final stages included scaled labelling to make filters look true-to-life, along with the design and manufacture of a bespoke stand to support the engine, showcase Atmus branding, and securely hold the iPad used for the AR experience. Once complete, the display was carefully packed and prepared for transport, ready for installation at the show.
SOLUTION.
The finished display combines physical engineering, digital interaction, and thoughtful design to create an engaging exhibition experience. Visitors can explore the engine visually whilst using augmented reality to understand filtration technology in situ, encouraging longer engagement and deeper technical conversations.
EF Engineering delivered full project management from concept through to completion, coordinating design, manufacture, finishing, logistics, and specialist partners to ensure the project stayed on schedule and within budget.
“It has been a pleasure working with the team at EF Engineering. Their proactive approach and attention to detail have ensured the model’s accuracy, giving us exactly the result we required,” says Rachel Robb, marketing communications manager for EMEA at Atmus Filtration Technologies.
This project represents an exciting step forward in how products can be presented at exhibitions, blending innovation with engineering craftsmanship and demonstrates EF Engineering’s ability to manage complex, multi-discipline projects with creativity and confidence.
“We had a fantastic opportunity to work with Atmus on this very innovative project. Once the scope was agreed, we were able to utilise our in-house 3D capabilities alongside our supply partner, Zubr, who dealt with the AR. This was a fully collaborative project that we engaged all parties to ensure this impressive display piece gave the client that cutting edge at future events.” said John Knight, Managing Director at EF Engineering.