CLIENT: Husco
MATERIALS: Husco Products, Display Stands, Paint
TECHNIQUES: Show Finishing, Chroming, 3D Printing
“Husco has now been working with EF Engineering for nearly 7 years. Each year, the partnership grows, and the impact of EF Engineering’s treatment of our unique products gets more and more impactful. It is a true partnership, and they are now considered an extension of our marketing team where we can trust everything they do is going to highlight our hardware to a key global audience.”
Simon Yardley, Director of Business Development & Corporate Marketing
At EF Engineering, we understand the importance of having standout exhibition displays to increase footfall, regardless of the product size. For brands like Husco, success often lies in clearly communicating multiple technologies at once, each with its own story to tell. This project demonstrated how careful coordination, strong communication, and detailed project management can turn many small components into a powerful, cohesive exhibition display.
PROBLEM.
Husco regularly exhibits at international trade shows with clear marketing objectives, including product launches and technical education. For Agritechnica 2025, the challenge was not one large display item, but ten individual products, each requiring show-standard finishing and precise presentation.
Managing multiple components introduced additional complexity:
- Numerous products, each with different finishing requirements
- Tight exhibition deadlines influenced by shipping, customs, and logistics
- The need for clear, consistent communication between teams
- Ensuring every item is aligned with the overall stand narrative
For marketers, this type of project demands absolute confidence that nothing will be missed and that each product will arrive event-ready.
PROCESS.
Clear communication and planning were central to the project’s success. Husco worked closely with EF Engineering from the outset, with Simon Yardley at Husco coordinating the selection and shipment of all products requiring show finishing.
Each item was supported by a detailed reference document, outlining specific requirements for every product. While EF Engineering brought the technical expertise, Husco remained the product expert, a collaborative approach that ensured accuracy and consistency across the entire display.
Once all items arrived, EF Engineering:
- Inspected and assessed each component individually
- Held a detailed review meeting with the Husco team to confirm scope, priorities, and timelines
- Gained a full understanding of the overall stand layout, including which elements were being handled elsewhere
This level of coordination allowed the team to manage multiple workstreams simultaneously while keeping the project firmly on track.
SOLUTION.
With the project fully defined, EF Engineering scheduled chroming, preparation, finishing, and presentation to coordinate completion with the freight deadline. Where required, in-house 3D printing was used to support and enhance the overall display.
Every item was finished to exhibition standards, featuring flawless paintwork, chroming of fittings, polished surfaces, and careful detailing, before being securely packed in bespoke crates for transport.
The result was a cohesive stand made up of many individual products, each clearly presented and collectively delivering a strong visual impact. For marketers, this approach ensured:
- Clear communication of complex product ranges
- Flexibility to showcase multiple technologies at once
- Confidence that every detail was managed, even under tight timelines
As this project proved, you don’t need one large product to create a show-stopping display when communication and project management are done right; small components can make a big impact.
At the show:
In the workshop:
